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This global annual market overview will provide you with an in-depth review of the key issues in the global water market through 2013 as well as our forecast for what will happen in 2014 and beyond.

The global bottled water market remains a growth sector. However, the majority of the growth is coming from the emerging economies. Consumers in regions such as China, Indonesia, Brazil and India still drink a small amount of bottled water per person compared to Western consumers. This despite rising income levels, often unsafe municipal water supplies and hot climates.

The major multinational water companies are seeking to drive growth in these regions – relying on huge volume sales to offset low profit margins. In Western countries, bottled water has recovered from a disastrous 2009, but most markets, especially in Western and Northern Europe are highly mature. Innovation in these regions is focusing on how to increase profitability to make up for flat volume growth.

Functional water has become the main means to charge more, but the sector is also embracing category blurring to attract drinkers away from rival categories such as juices and carbonated soft drinks (CSDs).

What's included

What's included

Table of contents

Table of contents

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About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

  • Market

    Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

  • Consumer

    Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

  • Brand/Company

    Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

  • Data

    Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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