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This global annual market overview will provide you with an in-depth review of the key issues in the global water market through 2014 as well as our forecast for what will happen in 2015 and beyond.

Unwelcome associations with environmental waste mean that the bottled water sector has been no stranger to negative media attention over the years.

But with the sugar content of fizzy drinks and fruit juice sparking widespread condemnation, the bottled water markets in more developed regions have emerged with a new health halo of late. In emerging markets, growth has been supported by population growth and consumer dissatisfaction with the safety and accessibility of tap water, exhibited by the dramatic sales growth in China and Indonesia.

Rapid urbanization and higher consumer spending power have also supported demand in more developing markets.

The number of global bottled water launches has increased annually since 2011, with Europe accounting for the bulk of NPD.

However, Europe was the only global region to see a decline in activity over 2013-14. This decline correlates with the fact that all 10 of the slowest growing bottled water markets, by volume, are European countries.

Flavoured water accounts for only around four in every 10 bottled water products launched worldwide although the trend is reversed in North America.

What's included

What's included

Table of contents

Table of contents

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This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

  • Market

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  • Consumer

    Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

  • Brand/Company

    Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

  • Data

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Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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