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Description

Description

This global annual market overview will provide you with an in-depth review of the key issues in the global wine market through 2013 as well as our forecast for what will happen in 2014 and beyond.

“The global wine market is going through significant changes. Previously, production and consumption was dominated by Western Europe. However, wine production and consumption in this region has declined dramatically, with wine usage and its cultural importance declining markedly among the younger generation of 18-34 year-olds.

However, just as Western Europe contracts, the rest of the world is increasingly embracing wine. The US has now become comfortably the biggest wine market in the world, with its more experimental Millennial generation buying wine in greater numbers than their parents.

Eastern Europe is also opening up to wine, especially Russia, which is a very important market for bulk exports. A wine culture is also gaining traction in Asia, where better quality wine is now being grown, while consumers are becoming more interested in learning about this “sophisticated” and “healthier” Western alcohol habit.”

What's included

What's included

Table of contents

Table of contents

To learn more about this report, please contact us.

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

  • Market

    Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

  • Consumer

    Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

  • Brand/Company

    Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

  • Data

    Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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