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This global annual market overview will provide you with an in-depth review of the key issues in the global wine market through 2014 as well as our forecast for what will happen in 2015 and beyond.

The global wine market remains hugely reliant on Western countries, the majority of which are at a mature stage of growth.

The US is comfortably the biggest retail market and continues to see steady growth, helped by its success in attracting the Millennial cohort. America’s North American neighbour, Canada, has also seen very impressive recent growth, and is now the sixth biggest market in the world.

However, in contrast, the core European wine markets such as France, UK, Italy and Germany are struggling to retain ‘share of throat’ from alcohol competitors such as beer and spirits, which have been more proactive and daring in enticing the key 18-34 year-old Millennial segment.

Emerging markets continue to experience impressive growth rates, especially in Asia, where wine is often seen as a better-for-you and sophisticated Western alcohol option among the emergent middle classes. However, growth rates are generally flattered by low bases, with sales and penetration still very low.

What's included

What's included

Table of contents

Table of contents

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About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

  • Market

    Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

  • Consumer

    Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

  • Brand/Company

    Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

  • Data

    Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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