Annual Wine Market Overview - International - 2015
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This global annual market overview will provide you with an in-depth review of the key issues in the global wine market through 2014 as well as our forecast for what will happen in 2015 and beyond.
The global wine market remains hugely reliant on Western countries, the majority of which are at a mature stage of growth.
The US is comfortably the biggest retail market and continues to see steady growth, helped by its success in attracting the Millennial cohort. America’s North American neighbour, Canada, has also seen very impressive recent growth, and is now the sixth biggest market in the world.
However, in contrast, the core European wine markets such as France, UK, Italy and Germany are struggling to retain ‘share of throat’ from alcohol competitors such as beer and spirits, which have been more proactive and daring in enticing the key 18-34 year-old Millennial segment.
Emerging markets continue to experience impressive growth rates, especially in Asia, where wine is often seen as a better-for-you and sophisticated Western alcohol option among the emergent middle classes. However, growth rates are generally flattered by low bases, with sales and penetration still very low.
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