Report Summary
To survive COVID-19, anti-ageing brands can enhance their value by moving into a more multi-functional role and can target consumers beyond their mid-20s and 30s.
Tanya Rajani, Beauty & Personal Care Analyst – India
Table of Contents
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EXECUTIVE SUMmary
- Market context
- [Graph] Select APAC markets: % of skincare launches with anti-ageing claim, Jan 2017-Dec 2019
- What consumers want and why
- Opportunities
- Competitive Landscape
- [Graph] India: top five claims in skincare launches, Jan 2017-Dec 2019
- Mintel Predicts
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IMPACT OF COVID-19 ON Anti-ageing
- [Graph] India: "Compared to your usual spending habits, do you expect to spend more, less or about the same in each of the following categories over the next month?", 5-11 June 2020
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KEY trends
- [Graph] India: anti-ageing skincare launches as per package type, Jan 2017-Dec 2019
- [Graph] India: anti-ageing skincare launches as per formats & textures, Jan 2017-Dec 2019
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key drivers
- [Graph] Select APAC markets: % of skincare launches with anti-ageing claim, Jan 2017-Dec 2019
- [Graph] India: top five claims in skincare launches, Jan 2017-Dec 2019
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Global trends and how they are playing out in india
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CONSUMER INSIGHT
- [Graph] India: benefits users look for when purchasing anti-ageing products, March 2020
- [Graph] India: anti-ageing users association to healthy skin, March 2020
- The Gen Z anti-ageing user
- [Graph] India: anti-ageing product usage among women users aged 18+, March 2020
- [Graph] India: causes of ageing as per women users aged 18+, March 2020
- The anti-ageing non-user
- Passive Believers
- [Graph] India: causes of ageing as per users aged 45+ and Passive believers, March 2020
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MARKET APPLICATIONS
- How to target the anti-ageing user
- How to target the Gen Z user
- [Graph]
- How to target Passive Believers
- Who's innovating
- Global innovations
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APPENDIX
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