Anti-ageing Skincare - Europe - December 2010
Facial skincare was one of the strongest beauty categories of the last year in the ‘Big 5’, resisting recessionary pressures to reach a total of €6.07 billion in 2000 and set to hit a total of €6.2 billion by the end of 2010. It appears that while women may economise on many areas of personal expenditure in times of uncertainty and outright hardship, facial skincare is not one of them.
With national pension reforms on the horizon, the already ageing population of western Europe feels that it will have to stay in employment for longer than it might like, facing competition from the younger generations snapping at their heels. In addition, media coverage is placing more emphasis than ever on the importance of looking young – or at least good for your age – for as long as possible.
With these two factors in mind, it is not surprising that anti-ageing products form the most dynamic segment of facial skincare. Worth €2.2 billion in 2009 in the combined ‘Big 5’, the anti-ageing segment is set to grow exponentially in the next decade, fuelled by a raft of new extracts, molecules, technologies and delivery systems.
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