Anti-aging Skincare - US - February 2013
US $4,395.00 (Excl.Tax)Excl. Tax Buy Now
“New product launches and innovations are certainly important in growing the anti-aging skincare category, but the industry will experience ongoing pressure to stand out in an increasingly competitive and saturated marketplace.”
– Shannon Romanowski, Beauty & Personal Care Analyst
Some questions answered in this report include:
The anti-aging skincare category managed to fare well during the heart of the economic recession, but has experienced virtually flat sales since 2011. The number of products launched in the category has nearly doubled since 2007, resulting in a more competitive and saturated marketplace. Additionally, consumers are likely confused by the number of product choices and also may be tightening spending as many anti-aging products are commanding increasingly higher price points. However, Mintel forecasts modest growth beginning in 2013, as levels of disposable income steadily increase, potentially resulting in more discretionary purchases like anti-aging skincare. Additionally, the above average population growth of older and multicultural consumers will certainly help drive future growth in the category.
This report covers the U.S. market of anti-aging skincare products with the primary focus being on facial anti-aging skincare.
Market estimates and sales data include anti-aging body care products but this represents a very small portion of the total market and is therefore not broken out as a separate segment.
Mintel’s consumer reports deliver insight and expert analysis into key consumer trends and behaviour in your marketplace, in addition to an overview of the market data and key brands. Mintel’s consumer reports provide you with easily digestible information to guide your future innovation and move your business forward.Download now
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.