Apparel and Footwear: The Black Consumer - US - August 2010
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African Americans view fashion as a means to influence how they’re viewed by the world and express what they think of themselves. Rather than follow trends African Americans, especially young Black men, are the trendsetters—everything they’re doing is reflected in popular culture and is then adopted by mainstream society. This report will help marketers determine cultural and economic factors that impact purchasing behaviors and brand preferences among today’s Black shopper.
This report will examine how historical, cultural, marketing and lifestyle factors all affect the apparel and footwear choices of African Americans. This report will answer the following questions:
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.