Approach to Health Management - US - August 2019
Covered in this report
This report will explore consumer trends and behaviors toward finding treatments and information for specific ailments or good health. It will also explore prompts for seeking remedies and the success consumers experience when seeking information and resources for health management to help companies and brands better market to consumers.
"Consumer spending on health-related services and products increased significantly from 2013-18, and a slowdown is nowhere in sight. Health management is universal, with many people placing significant pressure on medical professionals to guide their health and wellbeing through product recommendations and ailment and wellbeing care. With the foreseen doctor shortage and a broadening definition of what qualifies as a health and wellness provider, there’s an opportunity for market players to position themselves as go-to sources for health management."
Marissa Gilbert, Associate Director - Health & Wellness
This report will look at the following areas:
- Demand on doctors is too much
- Retail health clinics lack prestige in consumers’ choice for care
- More treatment sources for mental health and exhaustion are needed
What you get
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* This is a sample representation of the report layout and does not reflect the research included in this report.
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