Are Irish Consumers Embracing Mobile Technology? - Ireland - October 2010
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The mobile technology market has experienced heavy sales losses across the board, as a result of economic recession in Ireland, market saturation and product cannibalisation.
While the outlook is positive for mobile technology in general, this will be reliant on how well manufacturers and retailers adapt, and in particular, utilise the key tools of innovation and marketing.
The technologically mature consumer now uses mobile technology in very different ways, and this is continuing to evolve. In terms of its potential to bring virtual and digital marketing to the consumer there is significant scope for mobile technology to be further developed by manufacturers and marketeers alike.
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