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Description

Description

The number of arthritis sufferers in the U.S. is on the rise, due to a range of extraordinary factors, including the graying of the U.S. population, the high number of overweight and obese Americans, and a lack of health care for tens of millions that impedes prevention and allows existing symptoms to worsen. This growing patient population represents a range of opportunities for arthritis remedy product manufacturers and service providers, from favorable marketing circumstances to the further development of alternative treatment methods. This report provides in-depth analysis of these factors, as well as thorough examination of the following:

  • Brand qualities that make remedies unique in a market flooded with treatment options
  • Innovations in the market, such as new ointment products that provide multiple benefits, functional beverages formulated specifically for arthritis patients, and a host of potential pharmaceuticals for a wide range of arthritis conditions
  • Advertising and promotional strategies and their potential to attract patients’ attention
  • The arthritis sufferer, complete with disease incidence; preferred treatment, prevention, and information sourcing; attitudes and motivations towards arthritis and its management and care; and, the ethnic arthritis patient

What's included

What's included

Table of contents

Table of contents

  1. Scope and Themes

    • What you need to know
      • Definition
        • Data sources
          • Consumer survey data
            • Abbreviations and terms
              • Abbreviations
                • Terms
                • Executive Summary

                  • Sufferers’ trust in pharmacists, openness to fitness and alternative remedies spell opportunity for arthritis industry
                    • Marketing in the pharmacy aisle
                      • Arthritis fitness
                        • Sufferers have alternatives
                          • Market driven by aging population, obesity epidemic, lack of health insurance
                            • Half of over-65s have arthritis
                              • Overweight and obese at higher risk
                                • Lack of health insurance can impede prevention, worsen symptoms
                                  • Brand qualities
                                    • Biologics battle it out
                                      • Rubs, creams, wraps, and patches vie for patient attention
                                        • OTC remedies that emphasize arthritis will likely attract more sufferers
                                          • Innovations: Creams, functional beverages, potential drugs
                                            • Creams: from balms to wraps, from patches to massage oils
                                              • Functional beverages pinpoint arthritis
                                                • The pharmaceutical pipeline
                                                  • Advertising and promotion
                                                    • DTC spending down
                                                      • Cross-promotion vs. single-purpose ads
                                                        • TV ads typically employ “pharmamercial” theme
                                                          • The arthritis consumer
                                                            • Arthritis sufferers
                                                              • Treatment, prevention, and sources
                                                                • Attitudes and motivations
                                                                  • Race and Hispanic origin
                                                                  • Insights and Opportunities

                                                                    • Trust in pharmacists could translate to product promotions
                                                                      • Figure 1: Types of healthcare professionals consulted in the last 12 months, by presence and type of arthritis, July 2007-September 2008
                                                                    • Fitness programs better tailored for arthritis patients
                                                                      • Figure 2: Preferred treatment methods and potential methods for treating arthritis, February 2009
                                                                    • Alternative remedies still underutilized
                                                                      • Figure 3: Understanding arthritis, arthritis attitudes, by gender, February 2009
                                                                  • Inspire Insights

                                                                      • Trend: Medical Wellness
                                                                        • From getting well to staying well—a shift in hospital focus
                                                                          • Hospital as health haven
                                                                            • Trend: Living Better, Longer
                                                                              • Enjoy yourself, for as long as possible
                                                                                • Opportunity for improvement
                                                                                • Market Drivers

                                                                                  • An aging population means higher arthritis incidence
                                                                                    • Juvenile arthritis incidence may increase with growing child population
                                                                                      • Figure 4: Population, by age, 2003-13
                                                                                    • Obesity is a leading contributor to OA
                                                                                      • High incidence of childhood obesity could lead to more adult OA cases
                                                                                        • Figure 5: Prevalence of overweight and obesity among Americans, by gender and age, 1988-94 and 1999-2002
                                                                                      • Health insurance crisis impacts arthritis sufferers
                                                                                        • Figure 6: Number of uninsured, 2001-07
                                                                                      • Organizations can help defray medical costs to eligible patients
                                                                                      • Brand Qualities

                                                                                        • Battle of the biologics
                                                                                          • The rub on rubs
                                                                                            • OTC remedies’ contrasting arthritis approaches
                                                                                            • Innovation and Innovators

                                                                                              • Creams resonate with patients
                                                                                                • Functional beverages, easy-to-open lids
                                                                                                  • Future pharmaceuticals?
                                                                                                    • Pegloticase
                                                                                                      • Tocilizumab
                                                                                                        • Ustekinumab
                                                                                                          • Oral small-molecule drugs
                                                                                                          • Natural Product Data

                                                                                                              • A look at glucosamine and chondroitin supplements
                                                                                                                • Recent studies show mixed results
                                                                                                                  • Natural channel sales flat
                                                                                                                    • Figure 7: Natural product supermarket retail sales of glucosamine, glucosamine formulas and chondroitin, at current prices, 2006-08
                                                                                                                    • Figure 8: Natural product supermarket retail sales of glucosamine, glucosamine formulas and chondroitin, at inflation-adjusted prices, 2006-08
                                                                                                                  • Implications
                                                                                                                  • Advertising and Promotion

                                                                                                                    • Overview
                                                                                                                      • Pharmaceutical adspend down again in 2008
                                                                                                                        • Figure 9: Pharmaceutical DTC advertisement spending, 2003-08
                                                                                                                      • Pharmaceutical cross-promotion
                                                                                                                        • Web advertising
                                                                                                                          • Enbrel
                                                                                                                            • Orencia
                                                                                                                              • Celebrex
                                                                                                                                • Aleve
                                                                                                                                  • TV ads
                                                                                                                                    • Humira
                                                                                                                                      • Figure 10: Abbott Labs/Humira television ad, 2008
                                                                                                                                    • Orencia
                                                                                                                                      • Figure 11: Bristol-Myers Squibb/Orencia television ad, 2009
                                                                                                                                    • Castiva
                                                                                                                                      • Figure 12: Humco Holding Group, Inc./Castiva television ad, 2008
                                                                                                                                    • Celebrex
                                                                                                                                      • Figure 13: Pfizer/Celebrex television ad, 2009
                                                                                                                                    • Enbrel
                                                                                                                                      • Figure 14: Wyeth (Pfizer)-Amgen/Enbrel television ad, 2008
                                                                                                                                    • RAinsider
                                                                                                                                      • Figure 15: Wyeth (Pfizer)-Amgen/RAinsider television ad, 2008
                                                                                                                                  • Arthritis Sufferers

                                                                                                                                    • Key points
                                                                                                                                      • Arthritis sufferers
                                                                                                                                          • Figure 16: Incidence of arthritis and other arthritic ailments, by gender and age, February 2009
                                                                                                                                          • Figure 17: Incidence of osteoarthritis and rheumatoid arthritis, by gender and age, July 2007-September 2008
                                                                                                                                        • Location of suffering
                                                                                                                                            • Figure 18: Location of arthritis and other arthritic ailments, by gender and age, February 2009
                                                                                                                                          • Symptom severity
                                                                                                                                            • Figure 19: Severity of osteoarthritis, rheumatoid arthritis, or any arthritis, by gender and age, July 2007-September 2008
                                                                                                                                        • Current Treatment Approaches

                                                                                                                                          • Key points
                                                                                                                                            • OTC remedies top treatment methods, alternative options close behind
                                                                                                                                              • Less commonly used methods offer possibilities for treatment development
                                                                                                                                                • Figure 20: Current treatment methods for arthritis, by gender and age, February 2009
                                                                                                                                                • Figure 21: Current treatment methods for arthritis, by HH income, February 2009
                                                                                                                                            • Medications

                                                                                                                                              • Key points
                                                                                                                                                • OTC vs. Rx
                                                                                                                                                  • Figure 22: Use of Rx and OTC medications for osteoarthritis, rheumatoid arthritis, or any arthritis, by gender and age, July 2007-September 2008
                                                                                                                                                  • Figure 23: Use of Rx and OTC medications for osteoarthritis, rheumatoid arthritis, or any arthritis, by HH income, July 2007-September 2008
                                                                                                                                                • Use of headache/pain relievers, wraps/liquids/rubs
                                                                                                                                                  • Figure 24: Use of headache/pain relievers for arthritis or rheumatism, by gender and age, July 2007-September 2008
                                                                                                                                                  • Figure 25: Use of headache/pain relievers for arthritis or rheumatism, by HH income, July 2007-September 2008
                                                                                                                                                  • Figure 26: Use of pain relieving rubs/liquids/wraps for arthritic pain, by gender and age, July 2007-September 2008
                                                                                                                                                  • Figure 27: Use of pain relieving rubs/liquids for arthritic pain, by HH income, July 2007-September 2008
                                                                                                                                              • Preferential Treatment and Prevention Methods

                                                                                                                                                • Key points
                                                                                                                                                  • Treatment method interest
                                                                                                                                                    • Figure 28: Somewhat/very interested in potential methods for treating arthritis, by gender, February 2009
                                                                                                                                                  • Preferred prevention methods
                                                                                                                                                      • Figure 29: Steps taken to prevent/delay arthritis, February 2009
                                                                                                                                                  • Where to Turn for Arthritis Information

                                                                                                                                                    • Key points
                                                                                                                                                      • Preferred professional sources for arthritis information
                                                                                                                                                        • Figure 30: Preferred professional sources for arthritis information, by gender and age, February 2009
                                                                                                                                                      • Other people and media as information sources
                                                                                                                                                        • Figure 31: Sources for healthcare information, by type of arthritis, July 2007-September 2008
                                                                                                                                                        • Figure 32: Preferred alternate sources for arthritis information, by gender and age, February 2009
                                                                                                                                                      • Affluence impacts health source reliance
                                                                                                                                                        • Figure 33: Select sources for arthritis information, by HH income, February 2009
                                                                                                                                                      • Consulting health professionals
                                                                                                                                                        • Figure 34: Types of healthcare professionals consulted in the last 12 months, by type of arthritis, July 2007-September 2008
                                                                                                                                                    • Attitudes and Motivations

                                                                                                                                                      • Key points
                                                                                                                                                        • Attitudes towards arthritis
                                                                                                                                                            • Figure 35: Attitudes towards arthritis, by gender and age, February 2009
                                                                                                                                                          • Activity limitations
                                                                                                                                                            • Figure 36: Activities limited by arthritis, by gender and age, February 2009
                                                                                                                                                        • Race and Hispanic Origin

                                                                                                                                                          • Key points
                                                                                                                                                            • Arthritis sufferers
                                                                                                                                                              • Figure 37: Incidence of arthritis and other arthritic ailments, by race/Hispanic origin, February 2009
                                                                                                                                                            • Location of suffering
                                                                                                                                                              • Figure 38: Location of arthritis and other arthritic ailments, by race/Hispanic origin, February 2009
                                                                                                                                                            • Symptom severity
                                                                                                                                                              • Figure 39: Severity of osteoarthritis, rheumatoid arthritis, or any arthritis, by race/Hispanic origin, July 2007-September 2008
                                                                                                                                                            • Alternative methods key in treatment
                                                                                                                                                              • Figure 40: Current treatment methods for arthritis, by race/Hispanic origin, February 2009
                                                                                                                                                              • Figure 41: Use of Rx and OTC medications for osteoarthritis, rheumatoid arthritis, or any arthritis, by race/Hispanic origin, July 2007-September 2008
                                                                                                                                                            • Preferred sources for arthritis information
                                                                                                                                                              • Figure 42: Types of healthcare professionals consulted in the last 12 months, by race/Hispanic origin, July 2007-September 2008
                                                                                                                                                          • Cluster Analysis

                                                                                                                                                              • Exercisers
                                                                                                                                                                • Who they are
                                                                                                                                                                  • Opportunity
                                                                                                                                                                    • Medicaters
                                                                                                                                                                      • Who they are
                                                                                                                                                                        • Opportunity
                                                                                                                                                                          • Disregarders
                                                                                                                                                                            • Who they are
                                                                                                                                                                              • Opportunity
                                                                                                                                                                                • Cluster characteristics
                                                                                                                                                                                  • Figure 43: Arthritis clusters, February 2009
                                                                                                                                                                                  • Figure 44: Incidence of arthritis and other arthritic ailments, by arthritis clusters, February 2009
                                                                                                                                                                                  • Figure 45: Location of arthritis and other arthritic ailments, by arthritis clusters, February 2009
                                                                                                                                                                                  • Figure 46: Current treatment methods for arthritis, by arthritis clusters, February 2009
                                                                                                                                                                                  • Figure 47: Activities limited by arthritis, by arthritis clusters, February 2009
                                                                                                                                                                                  • Figure 48: Preferred professional sources for arthritis information, by arthritis clusters, February 2009
                                                                                                                                                                                  • Figure 49: Attitudes towards arthritis, by arthritis clusters, February 2009
                                                                                                                                                                                • Cluster demographics
                                                                                                                                                                                  • Figure 50: Arthritis clusters, by gender, February 2009
                                                                                                                                                                                  • Figure 51: Arthritis clusters, by age, February 2009
                                                                                                                                                                                  • Figure 52: Arthritis clusters, by HH income, February 2009
                                                                                                                                                                                  • Figure 53: Arthritis clusters, by Hispanic origin, February 2009
                                                                                                                                                                                • Cluster methodology
                                                                                                                                                                                • Custom Consumer Groups

                                                                                                                                                                                  • Key points
                                                                                                                                                                                    • Presence of children often determines care regimen
                                                                                                                                                                                        • Figure 54: Current treatment methods for arthritis, by gender and presence of children, February 2009
                                                                                                                                                                                        • Figure 55: Preferred (somewhat/very interested) potential methods for treating arthritis, by gender and presence of children, February 2009
                                                                                                                                                                                      • Presence of children often indicates further activity limitations
                                                                                                                                                                                          • Figure 56: Activities limited by arthritis, by gender and presence of children, February 2009
                                                                                                                                                                                      • Appendix: Other Useful Consumer Tables

                                                                                                                                                                                        • Preferred sources for arthritis information
                                                                                                                                                                                          • Figure 57: Preferred sources for arthritis information, by HH income, February 2009
                                                                                                                                                                                        • Attitudes and motivations
                                                                                                                                                                                          • Figure 58: Attitudes towards arthritis, by HH income, February 2009
                                                                                                                                                                                          • Figure 59: Activities limited by arthritis, by HH income, February 2009
                                                                                                                                                                                        • Incidence and treatment
                                                                                                                                                                                          • Figure 60: Incidence of osteoarthritis and rheumatoid arthritis, by race/Hispanic origin, July 2007-September 2008
                                                                                                                                                                                          • Figure 61: Use of headache/pain relievers for arthritis or rheumatism, by race/Hispanic origin, July 2007-September 2008
                                                                                                                                                                                          • Figure 62: Use of pain relieving rubs/liquids/wraps, and use for arthritis, by race/Hispanic origin, July 2007-September 2008
                                                                                                                                                                                      • Appendix: Trade Associations

                                                                                                                                                                                        About the report

                                                                                                                                                                                        This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:

                                                                                                                                                                                        • The Consumer

                                                                                                                                                                                          What They Want. Why They Want It.

                                                                                                                                                                                        • The Competitors

                                                                                                                                                                                          Who’s Winning. How To Stay Ahead.

                                                                                                                                                                                        • The Market

                                                                                                                                                                                          Size, Segments, Shares And Forecasts: How It All Adds Up.

                                                                                                                                                                                        • The Innovations

                                                                                                                                                                                          New Ideas. New Products. New Potential.

                                                                                                                                                                                        • The Opportunities

                                                                                                                                                                                          Where The White Space Is. How To Make It Yours.

                                                                                                                                                                                        • The Trends

                                                                                                                                                                                          What’s Shaping Demand – Today And Tomorrow.

                                                                                                                                                                                        Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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