Artisan Food - Ireland - June 2015
“The improving economic situation in NI and RoI has helped to see consumers loosen their purse strings a little in 2015 and to the benefit of artisan food products. That being said, moving forward, consumers will increasingly expect goods positioned as being artisan to prove these credentials.”
– Brian O’Connor, Senior Consumer Analyst
This report will look at the following:
• What types of food specialists do Irish consumers use?
• Which factors do Irish consumers consider important when shopping for artisan food?
• Compared to supermarkets, what are Irish consumers’ attitudes towards artisan retailers?
• Which factors would encourage consumers to shop more with food specialists/artisan retailers?
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