Arts and Crafts Consumer - Canada - February 2019
"The majority (58%) of Canadians participated in making at least one type of arts/craft activity in 2018. Although engagement is likely more sporadic for most, the process of making arts and crafts meets a number of wellness benefits for consumers including relaxation and bonding with family or friends. Younger and older consumers differ in their preference and approach to crafting, suggesting that the industry is experiencing a shift in the approach and the preferred environment for making arts/crafts. With consumers leveraging the internet for ideas and inspiration, considerations in reducing steps from exploration to purchase will be necessary."
- Carol Wong-Li, Associate Direction - Lifestyles & Leisure
This report looks at the following areas:
- Arts/crafting sees relatively niche engagement and participation is sporadic
- Change is on the horizon: older crafters differ in approach to younger ones
- Dollar stores have an edge on craft specialty stores
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