Asian Americans and Technology - US - March 2012
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Asian purchasing power is rapidly growing, currently at $543 billion and expected to reach $775 billion by 2015. Asians' higher than average household incomes enable them to afford a variety of top-quality and big-ticket electronics, including the latest and most comprehensive smartphones, tablets, cameras, MP3 players, PCs, and home entertainment and communication products and services. Asians are also active internet users and shoppers, relying on the internet for product information and purchases of anything from apparel to travel to electronics. Yet, opportunities remain for technology marketers to offer non-stereotypical ads that engage Asian consumers.
In this report, Mintel analyzes Asian Americans’ ownership, behavior and preferences toward various types of technology products and services, including the following topics:
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.