Asian Americans' Approach to Health and Wellness - US - October 2012
“How Asians perceive their overall health and where there are gaps are among the key issues explored within this report. Asians understand the importance of leading a healthy lifestyle and value their overall well-being and yet they don’t seek advice from health professionals. Asian women are the least likely to seek advice from those in the health and wellness field and much of this has to do with cultural barriers. There is much marketers can do to address those cultural taboos and encourage Asian women to seek information on improving their health and that of their family. This group of consumers has the discretionary income and the willingness to spend it on maintaining good health and yet marketers are not speaking to them.”
– Leylha Ahuile, Senior Multicultural Analyst
Some questions answered in this report include:
- Are cultural stigmas keeping Asians from seeking health advice?
- Are marketers properly targeting Asian women?
- Why are marketers not reaching out to Asian health and wellness consumers?
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