Asian Americans' Approach to Health and Wellness - US - October 2012
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“How Asians perceive their overall health and where there are gaps are among the key issues explored within this report. Asians understand the importance of leading a healthy lifestyle and value their overall well-being and yet they don’t seek advice from health professionals. Asian women are the least likely to seek advice from those in the health and wellness field and much of this has to do with cultural barriers. There is much marketers can do to address those cultural taboos and encourage Asian women to seek information on improving their health and that of their family. This group of consumers has the discretionary income and the willingness to spend it on maintaining good health and yet marketers are not speaking to them.”
– Leylha Ahuile, Senior Multicultural Analyst
Some questions answered in this report include:
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.