Attitudes to Advertising - Ireland - August 2017
“Despite taking steps to avoid advertising, there is currently little appetite among Irish consumers to pay for a premium service to do so. This does not mean that consumers accept or are happy with the advertising experience that they receive. Instead, consumers may think that these services do not represent value for money. More clearly demonstrating the benefits (eg fast page load times, greater privacy, exclusive content) of paid-for ad-free services will help providers to boost subscriptions and usage.”
– James Wilson, Research Analyst
This report looks at the following areas:
- Ad-block software usage continues to increase
- Social media platforms remain a key advertising channel
- Newspaper ad revenues fall in 2016
- Device ownership remains at peak levels in Ireland
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* This is a sample representation of the report layout and does not reflect the research included in this report.
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