Attitudes to Advertising - Ireland - October 2014
“The Irish advertising sector is showing signs of recovery, however while online advertising provides a welcome fillip to advertising expenditure, it serves to mask declining expenditure in other media. Going forward, brands and advertisers will continue to face the challenge of engaging Irish consumers whose attention is increasingly being competed for across multiple media and devices.”
– David Falls, Research Analyst
Some questions answered in this report include:
- What are the dominant advertising channels?
- What role do mobile devices play in advertising?
- Are consumers overwhelmed by the range of advertising that they are exposed to?
- What role does trust play in advertising?
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* This is a sample representation of the report layout and does not reflect the research included in this report.
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