Attitudes to Cooking/Meal Preparation - Ireland - June 2018
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“Consumers struggle to find time to prepare meals every day and eat a healthy diet, nonetheless cooking from scratch continues to be enjoyed by Irish consumers despite the ongoing popularity of convenience snacking, ready meals and eating out. Scratch cooking is driven mainly by health benefits, better taste of self-prepared meals, ingredient control and affordability. While actions need to be taken to help consumers, in particular Millennials, to develop their culinary skills and cooking confidence, digital media content, social networking sites and food TV continue to be a source of."
- Joanna Kempiak, Research Analyst
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