Attitudes to Food and Drink - Ireland - February 2009
The foodservice sector in Ireland experienced strong growth between 2003 and 2008, however, the rising costs of living and looming threat of unemployment are likely to restrict growth over the next five years.
Media speculation surrounding the stay-at-home economy could prove to be a self-fulfilling prophecy, however, Mintel’s research shows that at least one in four Irish consumers are still reluctant to give up their eating out habits.
While ongoing cost-cutting promotions are now commonplace across all foodservice sectors, these tend to only offer short-term solutions to the credit crunch impact.
In this report, Mintel identifies opportunities and threats in a changing foodservice environment where consumers are rarely trading up, mostly trading down and sometimes trading over.
What are Irish consumers’ drinking and dining preferences outside the home?
What impact is the stay-at-home economy having on Ireland’s foodservice sector?
How can foodservice opportunities maximise fewer eating out occasions?
How are retailers raising their ‘ready meal’ game to compete with foodservice?
How important is the experience of eating out? Is food the main criterion for selection or do other factors play just as important a role?
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