Attitudes to Food and Drink - Ireland - February 2009
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The foodservice sector in Ireland experienced strong growth between 2003 and 2008, however, the rising costs of living and looming threat of unemployment are likely to restrict growth over the next five years.
Media speculation surrounding the stay-at-home economy could prove to be a self-fulfilling prophecy, however, Mintel’s research shows that at least one in four Irish consumers are still reluctant to give up their eating out habits.
While ongoing cost-cutting promotions are now commonplace across all foodservice sectors, these tend to only offer short-term solutions to the credit crunch impact.
In this report, Mintel identifies opportunities and threats in a changing foodservice environment where consumers are rarely trading up, mostly trading down and sometimes trading over.
What are Irish consumers’ drinking and dining preferences outside the home?
What impact is the stay-at-home economy having on Ireland’s foodservice sector?
How can foodservice opportunities maximise fewer eating out occasions?
How are retailers raising their ‘ready meal’ game to compete with foodservice?
How important is the experience of eating out? Is food the main criterion for selection or do other factors play just as important a role?
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.