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Description

Description

Strong reason-to-believe, brand trust and taste are still the key factors to drive functional food and drinks.

Pimwadee Aguilar, Associate Director Food & Drink - Thai Consumer

What's included

What's included

Table of contents

Table of contents

  1. executive summary

    • Key trends

      • Global trends and how they are playing out in Thailand
      • Key trends impacting functional food and drink in Thailand
    • consumer insights

      • The functional food and drink consumer
      • [Graph] Thailand: lifestyle factors, by age, July 2019
      • [Graph] Thailand: functional ingredient usage, by age, July 2019
      • [Graph] Thailand: functional ingredient usage, by parental status, July 2019
      • [Graph] Thailand: functional ingredient awareness and usage, July 2019
      • Consumption drivers
      • [Graph] Thailand: consumption of functional food and drink products, by employment, July 2019
      • [Graph] Thailand: consumption of functional food and drink products, July 2019
      • [Graph] Thailand: consumption of functional food and drink products, by age, July 2019
      • Benefits consumers want from functional food and drinks
      • [Graph] Thailand: interest in benefits in functional food and drink, July 2019
      • [Graph] Thailand: percentage of food and drink launches with functional claims, by subcategory, January 2019-December 2019
      • [Graph] Thailand: percentage of food and drink launches with various functional claims, January 2019 - December 2019
      • [Graph] Thailand: percentage of food and drink launches with claims related to brain, energy or eye health, Jan 2017-Dec 2019
      • [Graph] Thailand: top ten food and drink launches with claims related to brain health, subcategory, Jan 2019-Dec 2019
      • [Graph] Thailand: top ten food and drink launches with claims related to eye health, by subcategory, Jan 2019-Dec 2019
      • [Graph] Thailand: top food and drink launches with claims related to energy, by subcategory, Jan 2019-Dec 2019
      • [Graph] Thailand: interest in benefits in functional food and drink, by age and gender, July 2019
      • [Graph] Thailand: interest in added benefits in functional food and drink, by age, July 2019
      • Challenges for functional food and drink
      • [Graph] Thailand: behaviour and perception towards functional food and drinks, July 2019
    • market application

      • Opportunity 1: Eliminate knowledge gap
      • Opportunity 2: Extend functional claims to new categories
      • Opportunity 3: Attract specific demographics with tailored functional solutions
      • Who's innovating
      • Global innovations
    • Appendix

      About the report

      This report will tell you which major trends are impacting your market and how it changes according to the different regions and demographics across Thailand. These trends are validated based on our proprietary and robust consumer data from our primary research. Our industry experts analyse the data and share recommendations to help you identify opportunities and make better decisions faster. You’ll quickly understand:

      • The Consumer

        What They Want. Why They Want It.

      • The Innovations

        New Ideas. New Products. New Potential.

      • The Trends

        What’s Shaping Demand – Today And Tomorrow.

      • The Opportunities

        Where The White Space Is. How To Make It Yours.

      Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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