Attitudes to Traditional Advertising - US - November 2011
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- TV, video, cinema
- November 2011
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There has been a seismic shift in consumer attitudes toward traditional advertising and in the way that marketers spend money on traditional ads. The growth of the internet as a substitute/supplement to TV and widespread DVR use has resulted in a viewer that is often distracted and able to skip commercials entirely. In the print industry, marketers have reacted to plummeting readership with a significant decline in traditional spending and in the creation of a strategy of new integrated media.
In this report, Mintel looks at how the rules of the game are changing, as marketers struggle to better reach their targets through traditional media and integrate marketing efforts across traditional and new media platforms. Specifically, the report explores such topics as:
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.