Attitudes Toward Fiber and Digestive Health - US - March 2012
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Studies have consistently shown that most Americans do not eat the recommended daily allowance (RDA) of fiber. According to many studies, high-fiber diets can promote cardiovascular health and help one lose weight, both of which are important to millions of Americans. Indeed, it is becoming increasingly clear that fiber provides a variety of health related benefits and hence is a key macronutrient. Given that most Americans need to eat more fiber to achieve optimal health, it is not surprising that sales of fiber-enhanced products such as high fiber snack bars and cereals have been rising in recent years, despite the weak economy.
To help companies capitalize on growing demand for fiber-enriched packaged foods as well as supplements that aid digestive health, Mintel has published this report that addresses the following questions.
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.