Attitudes Toward Gaming - US - June 2016
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The video game market is benefitting from a growing audience, but this also means that consumers are placing new pressures and demands on the video game industry. While many gamers don’t have the time to play as much as they would like, they still like to be competitive and are highly engaged in the hobby. Brands face a balancing act that requires a consciousness of consumers’ other responsibilities and desire to be rewarded for overcoming difficult challenges in their games.
This report examines the following issues:
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.