Attitudes Toward Higher Education - US - December 2019
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There are currently just under 20 million students enrolled in higher education programs in the US. Three quarters of higher education students are enrolled in non-profit public two-year or four-year programs, but enrollment is dropping as a stronger economy incentivizes potential students to enter or stay in the workforce rather than continue their education.
"The high cost of higher education and a growing need for a degree to earn a living wage mean the stakes are high when it comes to choosing a school. For today’s prospective students, twenty-first century tools like school websites are replacing some of the in-person touchpoints upon which older generations relied during their college search. There are opportunities for schools to offer support to families of first-generation college students navigating their school search and application process."
- Kristen Boesel, Senior Lifestyles and Leisure Analyst
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