Attitudes Toward In-store Promotion at FDM Outlets - US - May 2011
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This report is the first of its kind for Mintel. It builds on the analysis presented in Mintel’s Attitudes Toward Traditional Media Advertising and Promotion—U.S., September 2010, as well as the same title in August 2009.
For the purposes of this report, Mintel is covering in-store promotional activity and consumer response for all types of products (food and non-food) sold in FDM: food (e.g., supermarkets, including natural supermarkets and Trader Joe’s), drug stores, and mass merchandisers (e.g., Walmart, Target, and club stores.)
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