Attitudes toward Private Label - China - March 2016
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“Private label has a minor presence in China. Overall, the share of private label innovation stayed flat at 3-4% between 2011 and 2014, while in some European countries this figure is a lot more significant. For example, Spain (40.5%), the UK (31.4%), France (30.9%) and Germany (27.2%) all saw private label have a strong share of NPD activities during 2015."
– Esther Lau, Research Analyst
This report looks at the following areas:
Branded products still have a clear advantage over private label in consumers’ perception. The top three attributes associated with private label are good value for money, practical and easy to use. In contrast, shoppers relate quality guaranteed, premium and safe with branded products.
Looking ahead, Chinese shoppers express their wish to see both value/economy private label ranges with lower prices, and premium tiers with enhanced functions for greater quality assurance. Private label providers need to make extra effort to focus on quality in addition to affordability in order to clearly differentiate themselves from branded competitors.
This report focuses on consumer usage and purchasing of products produced by retailers for exclusive sale by them, such as supermarkets, department stores, premium supermarkets, grocery multiples, direct selling outlets and specialist beauty retailers.
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.