Attitudes Toward Social Responsibility - US - September 2010
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In the light of recent corporate scandals, global warming and the current recession, consumers are beginning to see Corporate Social Responsibility (CSR) as a necessary part of any corporate makeup. Overall consumer trust in authority is low, leading consumers to be cautious, slow to defer to authority and demanding of transparency. Despite these factors, however, consumers still want to give back. In fact, instances of charitable giving have remained stable notwithstanding the recession. Consequently, companies need to find ways to work with consumers to engage them in social responsibility and create a relationship of transparency and trust.
In this report, Mintel investigates social responsibility trends and highlights key demographics who are interested in social responsibility to increase the potential for marketing opportunities. Analysis and insights offered include:
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What They Want. Why They Want It.
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What’s Shaping Demand – Today And Tomorrow.