Attitudes Toward Sodium and High Fructose Corn Syrup Reduction - US - August 2010
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Recent research indicates that the majority of American adults are watching their diet. The health and wellness trend is driven by a variety of factors including an aging population and analysis suggests that as the economy improves, Americans are likely to gravitate more toward better-for-you (BFY) options such as those low in sodium and calories.
At the same time, manufacturers and restaurant chains are looking for ways to develop premium products that have high appeal among affluents and are positioned to command price premiums. For this reason— and because the government is taking steps to reduce obesity and improve nutrition— consumer attitudes toward high fructose corn syrup (HFCS) and sodium are becoming increasingly important to product developers, marketers and consumer packaged goods (CPG) executives. As such, Mintel has developed this report to address the following questions:
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