Attitudes towards Advertising - Ireland - November 2011
- Related Reports
- marketing and targeting
- November 2011
US $1,325.39 (Excl.Tax)Excl. Tax Buy Now
The advertising industry is being heavily impacted by technological developments; whilst television remains the most popular advertising medium (with over seven in ten consumers identifying TV as the advertising medium they pay most attention to), online media players and time-shifted viewing via personal video recorders (PVRs) are stealing market share.
Meanwhile developments in mobile communications and next-generation broadband are both driving usage of apps and location-based services, and increasing exposure to online adverts (which are themselves becoming more sophisticated). Revenues in the advertising industry across Ireland are estimated at €1.41 billion for 2011, with growth of 5% anticipated for 2012.
Key questions answered in the report include:
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.