Attitudes Towards Alcoholic Drinks - UK - July 2015
“Rather than focusing only on under-35s, flavoured NPD (New Product Development) should also be looking to appeal to the profitable over-35 group, focusing less on sweet tastes and more on factors such as premium ingredients and unique production processes.”
– Chris Wisson, Senior Drinks Analyst
This report looks at the following areas:
- Utilising social media to build engagement
- Innovating with flavour creates opportunities but also risks
- Clearer alcohol content details can tap into consumers’ moderation mindset
- Tapping into midweek drinking occasions
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* This is a sample representation of the report layout and does not reflect the research included in this report.
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