Attitudes towards Anti-aging Products - China - June 2019
What you need to know
The anti-aging beauty market in China will continue to grow with strong consumer demand but is facing changing dynamics. Younger consumers in their 20s are increasingly participating in the category and hope to prevent the appearance of signs of aging. Lifestyle has become the second most important factor in skin aging, urging brands to act on aging caused by lifestyle. Traditional skincare products may face challenges as beauty supplements and even cosmetic surgery become more commonplace.
“The days when anti-aging only referred to anti-wrinkle creams for over-30s are gone. Anti-aging is quickly expanding its territory to include a larger group of target consumers, a broader variety of claims (such as behavioural aging, anti-oxidation, anti-glycation) and diverse product offerings, from cosmetic surgery-like or ingestible skincare, to other articles of daily use.”
– Alice Li, Senior Research Analyst
- Target skin aging caused by external factors
- Provide holistic anti-aging solutions
- How to communicate anti-aging with Chinese women?
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
Why buy from us?
Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.
Buy now and you'll have instant access to the information you need to make the right decisions.
Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.
A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.