Attitudes towards Anti-aging Products - China - June 2019
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The anti-aging beauty market in China will continue to grow with strong consumer demand but is facing changing dynamics. Younger consumers in their 20s are increasingly participating in the category and hope to prevent the appearance of signs of aging. Lifestyle has become the second most important factor in skin aging, urging brands to act on aging caused by lifestyle. Traditional skincare products may face challenges as beauty supplements and even cosmetic surgery become more commonplace.
“The days when anti-aging only referred to anti-wrinkle creams for over-30s are gone. Anti-aging is quickly expanding its territory to include a larger group of target consumers, a broader variety of claims (such as behavioural aging, anti-oxidation, anti-glycation) and diverse product offerings, from cosmetic surgery-like or ingestible skincare, to other articles of daily use.”
– Alice Li, Senior Research Analyst
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