Sorry for interrupting, this website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Learn more
Accept & Close

Attitudes towards Cosmetic Procedures - UK - February 2018

“Brits are generally happy with their appearance, presenting a crucial challenge for an industry that is centred on helping people to change how they look. However, there is scope for operators in the cosmetic procedures market to appeal to a wider audience by moving away from the current association with drastic image changes and to instead highlight how procedures can safeguard people’s best features for the future.”
– Jack Duckett, Senior Consumer Lifestyles Analyst

This Report looks at the following areas:

  • Encouraging a proactive approach to cosmetic procedures 
  • Navigating women’s self-esteem

What you get

What's included

Why buy from us?

Succeed

Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.

Instant Access

Buy now and you'll have instant access to the information you need to make the right decisions.

Opportunities

Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.

Trusted

A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.

Table of contents

  1. Overview

    • What you need to know
    • Executive Summary

        • The market
          • Appealing to alternative demographics
            • Consumers set to remain cautious spenders
              • BAAPS reports fall in number of surgeries performed in 2016
                • The consumer
                  • Attitudes towards appearance
                    • Figure 1: Contentment with selected body parts, November 2017
                  • Experience of surgery low, but opportunities remain
                    • Figure 2: Experience of and interest in selected surgical cosmetic procedures, November 2017
                  • Interest in non-surgical procedures outstrips surgeries
                    • Figure 3: Experience of and interest in selected non-surgical cosmetic procedures, November 2017
                  • The benefits of pre-surgical psychological screening
                    • Figure 4: Attitudes towards surgical cosmetic procedures, November 2017
                  • The normalisation of non-invasive cosmetic procedures
                    • Figure 5: Attitudes towards non-surgical cosmetic procedures, November 2017
                  • Pitching cosmetic procedures as a preventative measure
                    • Figure 6: Reasons for undergoing a surgical or non-surgical cosmetic procedure, November 2017
                  • What we think
                  • Issues and Insights

                    • Encouraging a proactive approach to cosmetic procedures
                      • The facts
                        • The implications
                          • Navigating women’s self-esteem
                            • The facts
                              • The implications
                              • The Market – What You Need to Know

                                • Appealing to alternative demographics
                                  • Consumers set to remain cautious spenders
                                    • Obesity rates remain high
                                      • BAAPS reports fall in number of surgeries performed in 2016
                                        • Rise in botched surgeries
                                        • Market Drivers

                                          • Population continues to grow
                                            • Figure 7: Trends in the age structure of the UK population, by gender, 2012-22
                                          • Appealing to male audiences
                                            • Financial confidence holds…
                                              • Figure 8: The financial well-being index, January 2015-November 2017
                                            • ...but remains strongest amongst older demographics
                                              • Figure 9: Current financial wellbeing, by age, November 2017
                                            • Obesity rates remain high
                                              • Figure 10: Body mass index (BMI), overweight and obesity prevalence in England, by age, 2016
                                            • BAAPS reports fall in number of surgeries performed in 2016
                                              • Figure 11: Trends in types of cosmetic procedures, 2012-16
                                            • BPC market ebbs at demand for cosmetic procedures
                                              • BAAPS reports rise in botched surgeries
                                                • Celebrity enhancement: a double-edged sword
                                                • The Consumer – What You Need to Know

                                                  • Perfecting over rectifying
                                                    • Brits want better smiles
                                                      • Women less happy with their appearance than men
                                                        • Experience of surgery low, but opportunities remain
                                                          • Interest in non-surgical procedures outstrips surgeries
                                                            • Growing the male audience
                                                              • The benefits of psychological screening pre-surgery
                                                                • The UK as a cosmetic surgery hotspot
                                                                  • The normalisation of non-invasive cosmetic procedures
                                                                    • Cosmetic procedures as a preventative measure
                                                                    • Attitudes towards Appearance

                                                                      • Perfecting over rectifying
                                                                        • Figure 12: Contentment with selected body parts, November 2017
                                                                      • Brits prove generally happy with their faces…
                                                                        • Figure 13: Proportion of adults who indicate that they are unhappy/very unhappy with appearance of their teeth, by gender and age, November 2017
                                                                      • …but less satisfied with their bodies
                                                                        • Women less happy with their appearance than men
                                                                          • Figure 14: Proportion of adults who indicate that they are unhappy/very unhappy (NET) with selected body parts, by gender, November 2017
                                                                      • Experience of and Interest in Surgical Procedures

                                                                        • Experience of surgery low, but opportunities remain
                                                                          • Figure 15: Experience of and interest in selected surgical cosmetic procedures, November 2017
                                                                        • Interest in surgeries higher amongst women
                                                                          • Figure 16: Interest in selected surgical cosmetic procedures, by gender, November 2017
                                                                          • Figure 17: Women’s interest in selected surgical cosmetic procedures, by age, November 2017
                                                                        • Young men prove most interested in hair transplant procedures
                                                                          • Figure 18: Men’s interest in selected surgical cosmetic procedures, by age, November 2017
                                                                      • Experience of and Interest in Non-surgical Procedures

                                                                        • Interest in non-surgical procedures outstrips surgeries
                                                                          • Figure 19: Experience of and interest in selected non-surgical cosmetic procedures, November 2017
                                                                          • Figure 20: 3D-Lipo ‘Dying To Be Beautiful’ campaign, September 2016
                                                                        • New technologies boost non-surgical market
                                                                          • Social media normalises non-surgical procedures for young women
                                                                            • Figure 21: Interest in selected non-surgical cosmetic procedures, by gender, November 2017
                                                                          • Growing the male audience
                                                                            • Figure 22: Interest in any non-surgical cosmetic procedures (NET), by gender and age, November 2017
                                                                          • Teeth whitening proves most popular non-surgical procedure
                                                                            • Figure 23: Proportion of adults interested in professional teeth whitening, by age, November 2017
                                                                        • Attitudes towards Surgical Procedures

                                                                          • The benefits of pre-surgery psychological screening
                                                                            • Figure 24: Attitudes towards surgical cosmetic procedures, November 2017
                                                                          • The UK as a cosmetic surgery hotspot
                                                                            • Figure 25: Agreement with the statement “It is just as safe having surgical procedures performed abroad as in the UK”, by age, November 2017
                                                                        • Attitudes towards Non-surgical Procedures

                                                                          • High demand for more regulation for non-surgical procedures
                                                                            • Figure 26: Attitudes towards non-surgical cosmetic procedures, November 2017
                                                                          • The normalisation of non-invasive cosmetic procedures
                                                                            • Figure 27: Agreement with selected attitudes towards non-surgical cosmetic procedures, by age, November 2017
                                                                          • The growing threat of BPC innovation
                                                                            • Figure 28: Agreement with the statement “You can achieve the same effects with beauty products as you can with non-surgical procedures”, by age, November 2017
                                                                        • Reasons for Undergoing Cosmetic Procedures

                                                                          • A third of all adults undergo procedures to boost self-confidence
                                                                            • Figure 29: Reasons for undergoing as surgical or non-surgical cosmetic procedure, by gender, November 2017
                                                                          • Men more influenced by others’ experience
                                                                            • Pitching cosmetic procedures as a preventative measure
                                                                            • Appendix – Data Sources, Abbreviations and Supporting Information

                                                                                • Abbreviations
                                                                                  • Consumer research methodology

                                                                                  Attitudes towards Cosmetic Procedures - UK - February 2018

                                                                                  US $2,963.91 (Excl.Tax)