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Description

Description

“Brits are generally happy with their appearance, presenting a crucial challenge for an industry that is centred on helping people to change how they look. However, there is scope for operators in the cosmetic procedures market to appeal to a wider audience by moving away from the current association with drastic image changes and to instead highlight how procedures can safeguard people’s best features for the future.”
– Jack Duckett, Senior Consumer Lifestyles Analyst

This Report looks at the following areas:

  • Encouraging a proactive approach to cosmetic procedures 
  • Navigating women’s self-esteem

What's included

What's included

Table of contents

Table of contents

  1. Overview

    • What you need to know
    • Executive Summary

        • The market
          • Appealing to alternative demographics
            • Consumers set to remain cautious spenders
              • BAAPS reports fall in number of surgeries performed in 2016
                • The consumer
                  • Attitudes towards appearance
                    • Figure 1: Contentment with selected body parts, November 2017
                  • Experience of surgery low, but opportunities remain
                    • Figure 2: Experience of and interest in selected surgical cosmetic procedures, November 2017
                  • Interest in non-surgical procedures outstrips surgeries
                    • Figure 3: Experience of and interest in selected non-surgical cosmetic procedures, November 2017
                  • The benefits of pre-surgical psychological screening
                    • Figure 4: Attitudes towards surgical cosmetic procedures, November 2017
                  • The normalisation of non-invasive cosmetic procedures
                    • Figure 5: Attitudes towards non-surgical cosmetic procedures, November 2017
                  • Pitching cosmetic procedures as a preventative measure
                    • Figure 6: Reasons for undergoing a surgical or non-surgical cosmetic procedure, November 2017
                  • What we think
                  • Issues and Insights

                    • Encouraging a proactive approach to cosmetic procedures
                      • The facts
                        • The implications
                          • Navigating women’s self-esteem
                            • The facts
                              • The implications
                              • The Market – What You Need to Know

                                • Appealing to alternative demographics
                                  • Consumers set to remain cautious spenders
                                    • Obesity rates remain high
                                      • BAAPS reports fall in number of surgeries performed in 2016
                                        • Rise in botched surgeries
                                        • Market Drivers

                                          • Population continues to grow
                                            • Figure 7: Trends in the age structure of the UK population, by gender, 2012-22
                                          • Appealing to male audiences
                                            • Financial confidence holds…
                                              • Figure 8: The financial well-being index, January 2015-November 2017
                                            • ...but remains strongest amongst older demographics
                                              • Figure 9: Current financial wellbeing, by age, November 2017
                                            • Obesity rates remain high
                                              • Figure 10: Body mass index (BMI), overweight and obesity prevalence in England, by age, 2016
                                            • BAAPS reports fall in number of surgeries performed in 2016
                                              • Figure 11: Trends in types of cosmetic procedures, 2012-16
                                            • BPC market ebbs at demand for cosmetic procedures
                                              • BAAPS reports rise in botched surgeries
                                                • Celebrity enhancement: a double-edged sword
                                                • The Consumer – What You Need to Know

                                                  • Perfecting over rectifying
                                                    • Brits want better smiles
                                                      • Women less happy with their appearance than men
                                                        • Experience of surgery low, but opportunities remain
                                                          • Interest in non-surgical procedures outstrips surgeries
                                                            • Growing the male audience
                                                              • The benefits of psychological screening pre-surgery
                                                                • The UK as a cosmetic surgery hotspot
                                                                  • The normalisation of non-invasive cosmetic procedures
                                                                    • Cosmetic procedures as a preventative measure
                                                                    • Attitudes towards Appearance

                                                                      • Perfecting over rectifying
                                                                        • Figure 12: Contentment with selected body parts, November 2017
                                                                      • Brits prove generally happy with their faces…
                                                                        • Figure 13: Proportion of adults who indicate that they are unhappy/very unhappy with appearance of their teeth, by gender and age, November 2017
                                                                      • …but less satisfied with their bodies
                                                                        • Women less happy with their appearance than men
                                                                          • Figure 14: Proportion of adults who indicate that they are unhappy/very unhappy (NET) with selected body parts, by gender, November 2017
                                                                      • Experience of and Interest in Surgical Procedures

                                                                        • Experience of surgery low, but opportunities remain
                                                                          • Figure 15: Experience of and interest in selected surgical cosmetic procedures, November 2017
                                                                        • Interest in surgeries higher amongst women
                                                                          • Figure 16: Interest in selected surgical cosmetic procedures, by gender, November 2017
                                                                          • Figure 17: Women’s interest in selected surgical cosmetic procedures, by age, November 2017
                                                                        • Young men prove most interested in hair transplant procedures
                                                                          • Figure 18: Men’s interest in selected surgical cosmetic procedures, by age, November 2017
                                                                      • Experience of and Interest in Non-surgical Procedures

                                                                        • Interest in non-surgical procedures outstrips surgeries
                                                                          • Figure 19: Experience of and interest in selected non-surgical cosmetic procedures, November 2017
                                                                          • Figure 20: 3D-Lipo ‘Dying To Be Beautiful’ campaign, September 2016
                                                                        • New technologies boost non-surgical market
                                                                          • Social media normalises non-surgical procedures for young women
                                                                            • Figure 21: Interest in selected non-surgical cosmetic procedures, by gender, November 2017
                                                                          • Growing the male audience
                                                                            • Figure 22: Interest in any non-surgical cosmetic procedures (NET), by gender and age, November 2017
                                                                          • Teeth whitening proves most popular non-surgical procedure
                                                                            • Figure 23: Proportion of adults interested in professional teeth whitening, by age, November 2017
                                                                        • Attitudes towards Surgical Procedures

                                                                          • The benefits of pre-surgery psychological screening
                                                                            • Figure 24: Attitudes towards surgical cosmetic procedures, November 2017
                                                                          • The UK as a cosmetic surgery hotspot
                                                                            • Figure 25: Agreement with the statement “It is just as safe having surgical procedures performed abroad as in the UK”, by age, November 2017
                                                                        • Attitudes towards Non-surgical Procedures

                                                                          • High demand for more regulation for non-surgical procedures
                                                                            • Figure 26: Attitudes towards non-surgical cosmetic procedures, November 2017
                                                                          • The normalisation of non-invasive cosmetic procedures
                                                                            • Figure 27: Agreement with selected attitudes towards non-surgical cosmetic procedures, by age, November 2017
                                                                          • The growing threat of BPC innovation
                                                                            • Figure 28: Agreement with the statement “You can achieve the same effects with beauty products as you can with non-surgical procedures”, by age, November 2017
                                                                        • Reasons for Undergoing Cosmetic Procedures

                                                                          • A third of all adults undergo procedures to boost self-confidence
                                                                            • Figure 29: Reasons for undergoing as surgical or non-surgical cosmetic procedure, by gender, November 2017
                                                                          • Men more influenced by others’ experience
                                                                            • Pitching cosmetic procedures as a preventative measure
                                                                            • Appendix – Data Sources, Abbreviations and Supporting Information

                                                                                • Abbreviations
                                                                                  • Consumer research methodology

                                                                                  About the report

                                                                                  This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:

                                                                                  • The Consumer

                                                                                    What They Want. Why They Want It.

                                                                                  • The Competitors

                                                                                    Who’s Winning. How To Stay Ahead.

                                                                                  • The Market

                                                                                    Size, Segments, Shares And Forecasts: How It All Adds Up.

                                                                                  • The Innovations

                                                                                    New Ideas. New Products. New Potential.

                                                                                  • The Opportunities

                                                                                    Where The White Space Is. How To Make It Yours.

                                                                                  • The Trends

                                                                                    What’s Shaping Demand – Today And Tomorrow.

                                                                                  Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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