Attitudes towards Dermocosmetics - Brazil - November 2016
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“The dermocosmetics category is still a little underexplored in Brazil. Product launches with ‘anti-aging’ and ‘sun protection’ claims are still rare in the market, compared with other countries. Furthermore, 30% of Brazilians say they never used dermocosmetics, which shows that these consumers still know little about these products and their benefits.”
– Juliana Martins, Beauty and Personal Care Analyst
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