Attitudes Towards Dining Out - US - January 2009
US $4,395.00 (Excl.Tax)Excl. Tax Buy Now
In 2009, the restaurant industry will face steep challenges, the result of an economic downturn that has reduced guest traffic at almost every restaurant segment in 2008, leaving the industry reeling. This is why this report is a must read for industry participants, as it provides needed insight into the following:
How restaurants can spin value on the menu via a variety of means and as applied to a range of restaurant segments
The degree of trading out of restaurants and trading down to cheaper restaurants
How food away from home can be spun competitively against food at home
Which longer-term consumers trends have positive momentum and why are they important to he market?
To which kinds of purchase incentives would consumers likely to gravitate?
Which mainstream trends are poised for additional growth?
Which emerging trends are poised for takeoff?
What are the most relevant dining out rationales and how can they be leveraged?
Which are the most important restaurant qualities to consumers and how can they be leveraged?
What food qualities to consumers identify at their "favorite restaurant"?
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.