Attitudes Towards Dining Out - US - January 2009
US $4,395.00 (Excl.Tax)Excl. Tax Buy Now
In 2009, the restaurant industry will face steep challenges, the result of an economic downturn that has reduced guest traffic at almost every restaurant segment in 2008, leaving the industry reeling. This is why this report is a must read for industry participants, as it provides needed insight into the following:
How restaurants can spin value on the menu via a variety of means and as applied to a range of restaurant segments
The degree of trading out of restaurants and trading down to cheaper restaurants
How food away from home can be spun competitively against food at home
Which longer-term consumers trends have positive momentum and why are they important to he market?
To which kinds of purchase incentives would consumers likely to gravitate?
Which mainstream trends are poised for additional growth?
Which emerging trends are poised for takeoff?
What are the most relevant dining out rationales and how can they be leveraged?
Which are the most important restaurant qualities to consumers and how can they be leveraged?
What food qualities to consumers identify at their "favorite restaurant"?
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.