Attitudes towards Fitness - China - May 2018
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“Participating in sports is no longer just for the development of physical strength, but also seen as a trendy lifestyle choice. Driven by fear of missing out, people are eager to go with this tide as shown by the fast-growing desire for splurging on sports gear and apparel, going to fitness centres and building home gyms.”
- Alina Ma, Associate Director
This report will look at the following areas:
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