Attitudes Towards Food: Weight and Diet - US - May 2009
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As Americans seek ways to cope with recession, many are spending more time cooking at home and scrutinizing food purchases. Millions of Americans are also aspiring to lose weight and improve their nutrition without compromising on the taste and convenience preferences that are powerful drivers in the food and beverage business. At the same time, demand for locally grown, organic and “natural” packaged foods and beverages is quite high.
Simply put: Americans have become more health-conscious. Many are considering the nutritional value of what they eat to a greater extent than in the past. This is slowly resulting in behavioral change but it is likely to take many years before the incidence of obesity drops substantially.
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