Attitudes towards Frozen Food - UK - September 2016
“Frozen food is a near-universal part of British menus, spurred by the strong value for money and convenience image of buyers’ favoured products. Yet for many people this only entails a handful of product types. Current consumer trends pose challenges for frozen, as many buyers lack confidence in cooking with frozen ingredients while the shrinking size of homes and households sees freezer space diminished, highlighting smaller packs as a development area.”
– Anita Winther, Research Analyst
This report discusses the following key topics:
- Frozen food struggles to appeal to the large pool of scratch-cooks
- A case for smaller packs as freezer space diminished by homes and households getting smaller
- Price promotions outside the frozen aisle can help to address key challenge of driving footfall
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