Attitudes towards Healthy Eating - UK - February 2017
“Social media carries the pulse on which the digital generation keep their fingers to keep one step ahead with emerging health trends and ingredients. As such, it is an ideal platform for food companies to identify innovation opportunities – although with a need to cut through all the noise in doing so. Companies which are able to quickly react and translate these into NPD – and get out before the trend fizzles – have a notable edge.”
– Emma Clifford, Senior Food and Drink Analyst
This Report discusses the following key topics:
- In the crowded ‘superfood’ space, innovation has to deliver on all-round healthiness
- The natural and health-boosting credentials of plant proteins makes these a winning formula for NPD
- Companies that are able to quickly react to health trends on social media have a distinct advantage
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* This is a sample representation of the report layout and does not reflect the research included in this report.
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