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Description

Description

“Gone are the days when consumers ‘just accept what they are given’. They’re finding their voice to ask for exactly what they want. Personalisation and customisation is now a prerequisite for many ordering home delivery/takeaway food.”
– Zameira Hersi, Leisure Analyst

Topics discussed within this report:

  • Catering to Millennials’ demand for customisation
  • Consumers are risk-averse

What's included

What's included

Table of contents

Table of contents

  1. Overview

    • What you need to know
      • Products covered in this Report
      • Executive Summary

          • The market
            • Real estate
              • Technology
                • Trust is everything
                  • Companies and brands
                    • Amazon Restaurants
                      • Just Eat drops out of the FTSE 100
                        • Innovative way of meeting demand
                          • Orders made around the clock
                            • Helping restaurants help themselves
                              • The consumer
                                • Eight in 10 order food to their door
                                  • Figure 1: Frequency of takeaway/home delivery usage, November 2018
                                • Chinese cuisine comes out on top
                                  • Figure 2: Takeaway/home delivery food preferences, November 2018
                                • Brits prefer to order directly from restaurants
                                  • Figure 3: Takeaway/home delivery food purchase channels, November 2018
                                • Just Eat holds the crown
                                  • Figure 4: Third party services used to order takeaways/home deliveries, November 2018
                                • Price and past experience generates the orders
                                  • Figure 5: Factors that influence consumers’ choice of restaurant when buying home delivery/takeaway food, November 2018
                                • Brits are creatures of habit
                                  • Figure 6: Attitudes towards takeaway/ delivery services, November 2018
                                • What we think
                                • Issues and Insights

                                  • Catering to Millennials’ demand for customisation
                                    • The facts
                                      • The implications
                                        • Consumers are risk-averse
                                          • The facts
                                            • The implications
                                            • The Market – What You Need to Know

                                              • Real estate
                                                • Technology
                                                  • Trust is everything
                                                  • Market Drivers

                                                    • Real estate
                                                      • Resulting pressures
                                                        • Immediate beneficiaries
                                                          • Innovative solutions
                                                            • Consumers expect brands to demonstrate ethical values
                                                              • Resulting gap
                                                                • Technology
                                                                  • When ordering the food …
                                                                    • … and meeting the delivery
                                                                      • Trust is everything
                                                                        • Diet and allergens
                                                                          • Hygiene
                                                                            • Transparency
                                                                            • Companies and Brands – What You Need to Know

                                                                              • Amazon Restaurants
                                                                                • Just Eat drops out of the FTSE 100
                                                                                  • Innovative way of meeting demand
                                                                                    • Orders made around the clock
                                                                                      • Helping restaurants help themselves
                                                                                        • Don’t Just Eat, protect the environment too
                                                                                        • Key Players - Online Ordering

                                                                                          • Online aggregators
                                                                                            • Just Eat
                                                                                              • Food delivery services
                                                                                                • Deliveroo
                                                                                                  • Uber Eats
                                                                                                    • Amazon Restaurants
                                                                                                      • Figure 7: Number of UK restaurants delivered from selected leading foodservice online ordering portals, 2015-18
                                                                                                  • Launch Activity and Innovation

                                                                                                    • Innovative way of meeting demand
                                                                                                      • Orders made around the clock
                                                                                                        • Helping restaurants help themselves
                                                                                                          • Peddling deliveries
                                                                                                            • Others looking to get a slice of the cake
                                                                                                              • Don’t Just Eat, protect the environment too
                                                                                                                • Alternatives to plastic
                                                                                                                  • Reducing carbon ‘tyre’ print
                                                                                                                  • The Consumer – What You Need to Know

                                                                                                                    • Eight in 10 order food to their door
                                                                                                                      • Chinese cuisine comes out on top
                                                                                                                        • Brits prefer to order directly
                                                                                                                          • Just Eat holds the crown
                                                                                                                            • Price and past experience generates the order
                                                                                                                              • Brits are creatures of habit
                                                                                                                              • Frequency of Use

                                                                                                                                • Eight in 10 order food to their door
                                                                                                                                  • Figure 8: Frequency of takeaway/home delivery usage, November 2018
                                                                                                                                • Young Brits are fans of takeaways …
                                                                                                                                  • … as are those living busier lives
                                                                                                                                    • Full-time workers show high use of home delivery/takeaway …
                                                                                                                                      • … as do parents
                                                                                                                                        • Figure 9: Frequency of takeaway/home delivery usage by working and parental status, November 2018
                                                                                                                                      • Opportunity
                                                                                                                                        • Accessibility inhibiting orders in rural areas
                                                                                                                                          • Gap in the market
                                                                                                                                            • How to fill it
                                                                                                                                              • Virtual restaurants
                                                                                                                                                • Expand services
                                                                                                                                                  • Mobile kitchens
                                                                                                                                                  • Popular Cuisines

                                                                                                                                                    • Chinese cuisine comes out on top
                                                                                                                                                      • Figure 10: Takeaway/home delivery food preferences, November 2018
                                                                                                                                                    • Traditional takeaways favoured by the older generations
                                                                                                                                                      • Personalisation driving orders amongst younger Brits
                                                                                                                                                        • Variety propelling fried chicken searches
                                                                                                                                                          • Orders for Asian cuisines highlights a divide
                                                                                                                                                            • Location
                                                                                                                                                              • Financial situation
                                                                                                                                                              • Purchase Channels

                                                                                                                                                                • Brits prefer to order directly
                                                                                                                                                                  • Figure 11: Takeaway/home delivery food purchase channels, November 2018
                                                                                                                                                                • Past experience is driving orders from restaurants …
                                                                                                                                                                  • … whilst service is driving those ordering through third party providers
                                                                                                                                                                  • Third Party Services

                                                                                                                                                                    • Just Eat holds the crown
                                                                                                                                                                      • Figure 12: Third party services used to order takeaways/home deliveries, November 2018
                                                                                                                                                                    • Opportunities to grow
                                                                                                                                                                      • Deliveroo
                                                                                                                                                                        • The strategy is working
                                                                                                                                                                          • Use reviews
                                                                                                                                                                            • Figure 13: Third party services used to order takeaways/home deliveries, by demographics, November 2018
                                                                                                                                                                          • Uber Eats
                                                                                                                                                                          • Factors that Influence Choice of Restaurant

                                                                                                                                                                            • Price and past experience generates the order …
                                                                                                                                                                              • Figure 14: Factors that influence consumers’ choice of restaurant when buying home delivery/takeaway food, November 2018
                                                                                                                                                                            • … but it is the service that seals the deal
                                                                                                                                                                              • Delivery promises act as a safety net
                                                                                                                                                                                • Moral compass put away when stomach growls
                                                                                                                                                                                  • This doesn’t give brands a pass
                                                                                                                                                                                    • Those ordering in are risk-averse
                                                                                                                                                                                      • Figure 15: Factors that influence choices amongst those that order directly from the restaurant, November 2018
                                                                                                                                                                                    • A good first impression is essential
                                                                                                                                                                                      • It is all about the food
                                                                                                                                                                                        • Service drives orders through third party services
                                                                                                                                                                                          • Figure 16: Factors that influence choices amongst those that order through a third-party ordering/ delivery service, November 2018
                                                                                                                                                                                        • Feedback is key
                                                                                                                                                                                        • Attitudes towards Home Delivery and Takeaway

                                                                                                                                                                                          • Brits are creatures of habit
                                                                                                                                                                                            • Figure 17: Attitudes towards takeaways/ delivery services, November 2018
                                                                                                                                                                                          • Comfort and ease drives orders
                                                                                                                                                                                            • Customisation is key for younger Brits
                                                                                                                                                                                              • Capitalising on a unique attribute
                                                                                                                                                                                                • Restaurants hold the power …
                                                                                                                                                                                                  • … to reduce customers’ plastic usage …
                                                                                                                                                                                                    • … and to help them eat healthier
                                                                                                                                                                                                    • Appendix – Data Sources, Abbreviations and Supporting Information

                                                                                                                                                                                                        • Abbreviations
                                                                                                                                                                                                          • Consumer research methodology

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