Attitudes towards KOLs - China - August 2018
- Related Reports
- Asia Pacific
- August 2018
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“The new era of internet offers both ‘listeners’ and ‘speakers’ more methods of communication. By the accessibility and instance of social media, the number of KOLs, especially internet celebrities, has shown a geometric growth. It is a brand new touchpoint to reach consumers with humanized features and understanding consumers’ attitudes towards them are crucial for commercial world to play along.”
- Jaslien Chen, Senior Analyst
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