Attitudes towards Leisure Venue Catering - UK - May 2016
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- May 2016
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“Secondary spending at leisure venues remains in the line of fire, with most diners willing to cut back on their food and drink spend if ticket prices rise. The pressure therefore remains on operators to justify the catering spend. Initiatives like themed events and menus and produce from local suppliers offer potential to engage diners, in light of the consumer research.”
– Ashleigh Kirk, Foodservice Analyst
This report examines the following issues:
While leisure venue catering is a very fragmented market, it reaches the majority of Britons, underlining the significant potential of catering as a source of secondary revenue for operators and in enhancing the visitor experience.
Secondary spending, however, remains in the line of fire, with most diners willing to cut back on their food and drink spend if ticket prices rise, while only a few leisure sectors succeed in converting most visitors to use catering. The appeal of discounts and set price bundles exemplifies how a savvy shopping mentality prevails. The pressure therefore remains on operators to justify the catering spend, with their quality credentials and freshness key areas to address.
This report examines consumer behaviour surrounding and attitudes towards leisure venue catering. Mintel defines leisure venue catering as being any food- and drink-based (including alcoholic drinks) catering offer at specific leisure venues. Catering facilities include format such as kiosks, hatches, catering units, refreshment stands, bars, cafés and self-service or full-service restaurants.
Within the confines of this report, Mintel defines leisure venues as licensed bingo clubs, cinemas, historic buildings, museums and art galleries, nightclubs, tenpin bowling centres, spectator sport venues, theme parks, theatres, and zoos and wildlife parks.
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