Attitudes Towards Light Meals - China - March 2019
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“The rise of light meals is the result of consumers’ growing awareness of the importance of having a healthy diet. To attract more consumers, a light meal should contain nuts and seeds, fruit and coarse grains at the same time, and be paired with nutritious and functional soft drinks, such as yogurt, fresh juice and probiotic drinks. This will not only enhance light meals’ health benefits but bring sufficient hunger filling function which will eliminate consumers’ main purchase barrier – that it’s easy to get hungry again after having a light meal.”
– Belle Wang, Associate Analyst, Food and Drink
This report examines the following issues:
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.