Attitudes towards Low- and Non-alcoholic Drink - UK - August 2019
“The alcohol reduction trend looks to be here to stay. Encouraging moderation is on the government agenda, and cutting back on alcohol is also seen by consumers as offering various benefits, increasing its appeal. Crucially, the quality of the product is improving, meaning that switching to a low- or no-alcohol drink should come to no longer be seen as such a sacrifice.
We are seeing plenty of activity from craft brands and start-ups in this sector, and the commitment of many leading drinks conglomerates to supporting responsible drinking and driving growth of low-/no-alcohol drinks should add to the segment’s momentum.”
– Kiti Soininen, Category Director – UK Food & Drink Research
This report examines the following issues:
- Delivering on health is central for low-/no-alcohol variants
- Scope for brands to justify alcohol-equivalent prices
- No magic bullet for proving quality, but ingredient details and awards hold potential
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