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Attitudes towards Lunch Out-of-home - UK - June 2019

Covered in this report

This report examines consumer behaviour and attitudes towards foods eaten at lunchtime by adults, with a focus on out-of-home occasions. It explores lunch habits in terms of frequency, venue choice, food and service preferences, and behaviours when buying lunch out of home.

“Lunch out of home continues to be a bright spot in the eating out market. However, lunch operators have to work on their value proposition as more people show a pragmatic approach to spending. Getting good value is not all about paying a low price. Brands that provide a range of indulgent options that are still relatively healthy will be viewed as offering good value for money.”
– Trish Caddy, Senior Foodservice Analyst

This Report looks at the following areas:

  • The popularity of supermarket meal deals
  • Healthy behaviours of non-meat eaters and Flexitarians
  • Scope for promotions before payday

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Table of contents

  1. Overview

    • What you need to know
      • Products covered in this Report
      • Executive Summary

          • The market
            • Pret A Manger launches Five-Point Allergy Plan
              • Sustainability driving the food-to-go sector
                • Backlash after drinks brands shrink sizes in response to sugar tax
                  • Companies and brands
                    • Pret’s takeover of EAT will boost vegetarianism
                      • Greggs continues to scale up
                        • Figure 1: Selected lunch foodservice brands, by number of outlets, 2012-19
                      • Paul UK to drive loyalty with technology
                        • Vending machines blur boundaries
                          • Leon's veganism takes root
                            • The consumer
                              • Brunch eats into lunch participation
                                • Figure 2: Change in overall visits, April 2018-April 2019
                              • Established venues lost the most lunch visitors in 2019
                                • Figure 3: Change in venues visited for lunch out of home, April 2018-April 2019
                              • Leisure dining is as important as everyday convenience
                                • Figure 4: Types of occasion, by days of the week usage, April 2019
                              • Late week (Thu-Fri) lunch: focus on full-time workers
                                • Figure 5: Days of the week usage, April 2019
                              • Spicy lunches heat up interest of younger consumers
                                • Figure 6: Lunch meal preferences, April 2019
                              • Key consumer groups
                                • Young and working professionals are “creatures of habit”
                                  • Figure 7: Behaviours related to eating lunch out of home, April 2019
                                • Lunch options at fast food chains score poorly
                                  • Figure 8: Perceptions of different operators’ lunch ranges, correspondence analysis, April 2019
                                • What we think
                                • Issues and Insights

                                  • The popularity of supermarket meal deals
                                    • The facts
                                      • The implications
                                        • Healthy behaviours of non-meat eaters and Flexitarians
                                          • The facts
                                            • The implications
                                              • Scope for promotions before payday
                                                • The facts
                                                  • The implications
                                                  • The Market – What You Need to Know

                                                    • Pret A Manger launches Five-Point Allergy Plan
                                                      • Sustainability driving the food-to-go sector
                                                        • Backlash after drinks brands shrink sizes in response to sugar tax
                                                        • Market Drivers

                                                          • Clear allergen information
                                                            • Food-to-go sustainability
                                                              • Fish
                                                                • Packaging
                                                                  • Shrinking sizes in response to sugar tax
                                                                  • Companies and Brands – What You Need to Know

                                                                    • Greggs continues to scale up
                                                                      • Rise of supermarket-style meal deals
                                                                        • Technology drives loyalty
                                                                          • Vending machines blur the boundaries between supermarkets and foodservice
                                                                            • Pret’s takeover of EAT will boost vegetarianism
                                                                              • Leon's veganism takes root
                                                                              • Key Players and Market Share

                                                                                • Key players continue to scale up
                                                                                  • Greggs
                                                                                    • Pret’s takeover of EAT
                                                                                      • Figure 9: Selected lunch foodservice brands, by number of outlets, 2012-19
                                                                                    • Pubs need to do more to strengthen their lunch position
                                                                                      • Figure 10: Types of venues, by number of sites, 2019
                                                                                    • Growth markets
                                                                                      • Supermarket tie-ups
                                                                                        • Non-food retail tie-ups
                                                                                          • Travel hubs
                                                                                            • Spin-off restaurant brands
                                                                                            • Launch Activity and Innovation

                                                                                              • Rise of meal deals
                                                                                                • Supermarket style
                                                                                                  • Figure 11: Examples of meal deal flyers, by a restaurant (left) and sandwich/bakery shop (right)
                                                                                                • Limited edition
                                                                                                  • Role of technology
                                                                                                    • To drive loyalty
                                                                                                      • Click-and-collect
                                                                                                        • Vending machines
                                                                                                          • Veganism takes root
                                                                                                            • Leon’s sales get a vegan boost
                                                                                                              • Greggs vegan sausage rollout
                                                                                                                • Subway trials vegan sandwich and salad
                                                                                                                • The Consumer – What You Need to Know

                                                                                                                  • Brunch eats into lunch participation
                                                                                                                    • Established venues lost the most lunch visitors in 2019
                                                                                                                      • Late week (Thu-Fri) lunch: focus on full-time workers
                                                                                                                        • Spicy lunches heat up interest of younger consumers
                                                                                                                          • Young and working professionals are “creatures of habit”
                                                                                                                            • Lunch options at fast food chains score poorly
                                                                                                                            • Out-of-home Eating Occasions

                                                                                                                              • Brunch starts to eat in to the lunch out-of-home sector
                                                                                                                                • Figure 12: Change in overall visits, April 2018-April 2019
                                                                                                                              • Leisure dining is almost as important as everyday convenience
                                                                                                                                • Figure 13: Change in participation in eating out, by type of occasion, April 2018-April 2019
                                                                                                                              • Significant decline in everyday lunch…
                                                                                                                                • Figure 14: Change in everyday participation (eg for work/college, to refuel when shopping), by meal occasions, April 2018-April 2019
                                                                                                                              • …leisurely lunches at risk of further decline
                                                                                                                                • Figure 15: Change in leisure participation (eg as part of a day out, to catch up with friends), by meal occasions, April 2018-April 2019
                                                                                                                              • Promote all-day dining
                                                                                                                                • Figure 16: Repertoire of types of meals eaten out of home, April 2019
                                                                                                                            • Venues Visited

                                                                                                                              • Established venues lost the most lunch visitors in 2019
                                                                                                                                • Pubs/bars
                                                                                                                                  • Figure 17: Change in venues visited for lunch out of home, April 2018-April 2019
                                                                                                                                • Fast food outlets
                                                                                                                                  • Supermarkets strengthen food-to-go position
                                                                                                                                  • Days of the Week Usage

                                                                                                                                    • Late week (Thu-Fri) lunch: focus on full-time workers
                                                                                                                                      • Figure 18: Days of the week usage, April 2019
                                                                                                                                    • Monday-Wednesday lunch: focus on leisure
                                                                                                                                      • Figure 19: Types of occasion, by days of the week usage, April 2019
                                                                                                                                    • Sandwich shops and bakeries: usage drops after Wednesday
                                                                                                                                      • Figure 20: Venues visited for lunch out of home, by days of the week usage, April 2019
                                                                                                                                    • Supermarkets miss out on weekend lunch trade…
                                                                                                                                      • …as more people eat lunches at restaurants and fast food outlets on weekends
                                                                                                                                        • Figure 21: Days of the week usage, by consumer groups, April 2019
                                                                                                                                    • Lunch Meal Preferences

                                                                                                                                      • Key consumer groups
                                                                                                                                        • Spicy lunches heat up interest of younger consumers
                                                                                                                                          • Figure 22: Spicy lunch offers, by Greggs
                                                                                                                                          • Figure 23: Lunch meal preferences, April 2019
                                                                                                                                        • Especially spicy and non-spicy veggie options
                                                                                                                                          • Figure 24: Pick-and-mix pickles by Number 1 Sons, as seen in Washington DC (US)
                                                                                                                                          • Figure 25: Flavour type preferences, by consumer groups, April 2019
                                                                                                                                        • Potential for pre-packaged foods to drive veggie sales
                                                                                                                                          • Figure 26: Product type preferences, by consumer groups, April 2019
                                                                                                                                        • Meat eaters and Flexitarians not keen on reduced fat options
                                                                                                                                          • Figure 27: Calorie content preferences, by consumer groups, April 2019
                                                                                                                                      • Lunch Behaviours

                                                                                                                                        • City dwellers avoid eating meat at least one day a week
                                                                                                                                          • Figure 28: Behaviours related to eating lunch out of home, April 2019
                                                                                                                                        • Young and working professionals are “creatures of habit”…
                                                                                                                                          • …but healthy eating trends can disrupt their habits
                                                                                                                                            • Family-friendly meal deal combinations – CHAID analysis
                                                                                                                                              • Figure 29: Attitudes towards lunch out of home – CHAID – Tree output, April 2019
                                                                                                                                          • Perceptions of Lunch Ranges

                                                                                                                                            • Restaurants have the most accolades
                                                                                                                                              • Figure 30: Perceptions of different operators’ lunch ranges, correspondence analysis, April 2019
                                                                                                                                            • Sandwich/bakery shops are most comforting
                                                                                                                                              • Figure 31: Perceptions of lunch meals, April 2019
                                                                                                                                            • Supermarkets’ lunch options are bland
                                                                                                                                              • Most have a negative view of the lunch options at a fast food outlet
                                                                                                                                                • Most consider coffee shops to be expensive
                                                                                                                                                • Appendix – Data Sources, Abbreviations and Supporting Information

                                                                                                                                                  • Abbreviations
                                                                                                                                                    • Consumer research methodology
                                                                                                                                                      • CHAID methodology
                                                                                                                                                        • Figure 32: Attitudes towards lunch out of home – CHAID – table output, April 2019
                                                                                                                                                      • Correspondence analysis methodology
                                                                                                                                                        • Figure 33: Attitudes towards lunch out of home – Correspondence analysis, June 2019

                                                                                                                                                    Attitudes towards Lunch Out-of-home - UK - June 2019

                                                                                                                                                    £1,995.00 (Excl.Tax)