Sorry for interrupting, this website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Learn more
Accept & Close

Attitudes towards Prestige Facial Skincare Products - China - April 2018

“Seeking better results is the key motivator that drives consumers to use prestige brands, highlighting it being the core area to develop and communicate. Especially given that consumers are offered more options to struggle with when pursuing effectiveness – trade up to premium products or seek help from advanced technology such as beauty devices.”
– Jessica Jin, Associate Director of Research

This Report looks at the following areas:

  • How to attract consumers to pay a premium for prestige brands?
  • Emotional awards worth paying a premium for
  • Room left to improve effectiveness perception

What you get

What's included

Why buy from us?

Succeed

Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.

Instant Access

Buy now and you'll have instant access to the information you need to make the right decisions.

Opportunities

Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.

Trusted

A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.

Table of contents

  1. Overview

    • What you need to know
      • Covered in this Report
        • Subgroup definitions (by Monthly Personal Income)
        • Executive Summary

            • Market and competition
              • The consumer
                • Compared with imported brands, department store channel links closer with a prestige brand
                  • Figure 1: Features of a prestige brand of facial skincare product, January 2018
                • Estée Lauder, Lancôme and Shiseido have the largest amount of loyal users
                  • Figure 2: Awareness and penetration of prestige brands, January 2018
                • Consumers are most satisfied with sensational experiences
                  • Figure 3: Satisfaction with the prestige brands most often used, by attribute, January 2018
                • Emotional benefits important for prestige brands
                  • Figure 4: Reasons for using a prestige brand of facial skincare products, January 2018
                • Premium price is a key barrier
                  • Figure 5: Barriers to using a prestige brand of facial skincare products, January 2018
                • Communicating the ingredient story is a priority
                  • Figure 6: Factors that encourage the purchase of prestige products, January 2018
                • What we think
                • Issues and Insights

                  • How to attract consumers to pay a premium for prestige brands?
                    • The facts
                      • The implications
                        • Emotional awards worth paying a premium for
                          • The facts
                            • The implications
                              • Figure 7: Communication of Clarins, China, 2018
                              • Figure 8: Communication of La Mer and Sisley, China, 2018
                            • Room left to improve effectiveness perception
                              • The facts
                                • The implications
                                  • Figure 9: Estée Lauder Re-Nutriv Dual Infusion with black diamond truffle extract, China, 2018
                              • Market and Competition – What You Need to Know

                                • Online channel catches up with the importance of department stores
                                  • Risk of losing consumers to beauty devices if effectiveness can’t be strengthened
                                  • Market Overview

                                      • Figure 10: Price tier of facial skincare products currently use, April 2017
                                      • Figure 11: Purchase channel of premium products, November 2016
                                  • Market Factors

                                    • Easy purchase with the influx of big names via e-commerce
                                      • Figure 12: DARPHIN new brand launch in Tmall, China, 2018
                                    • Self-indulgence drives purchases most
                                      • Attention turns to ethics, especially among the affluent
                                        • Figure 13: Very important factors to an ethical company/brand, by consumer classification, March 2017
                                      • Seek help from beauty devices to boost effectiveness
                                        • Figure 14: Attitudes towards beauty services, % of strongly agree, July 2017
                                    • Who’s Innovating?

                                      • China is behind global in launching prestige skincare products…
                                        • Figure 15: New product launches in facial skincare category, by brand price positioning, China and Global, 2017
                                      • …but there are more new product introductions
                                        • Figure 16: Prestige, luxe and super luxe new product launches in facial skincare category, by launch type, China and Global, 2017
                                      • Comparison in claims
                                        • Figure 17: Top 10 claims of prestige, luxe and super luxe new product launches in facial skincare category, China and Global, 2017
                                      • Innovations worth knowing
                                        • Targeting new theme – damaged skin ‘危肌’
                                          • Figure 18: Biotherm Skin Oxygen series, China, 2017
                                        • The rise of cosmeceuticals
                                          • Figure 19: Bobbi Brown Remedies collection, China, 2018
                                          • Figure 20: Kiehl's Apothecary Preparations Personalized Facial Concentrate with Complex, China, 2018
                                        • Add oil to night skincare routine
                                          • Figure 21: Night oil, China, 2018
                                        • Real petals inside
                                          • Figure 22: Facial skincare products with real flower petals, China, 2018
                                        • Technology to raise the sense of rituals
                                          • Figure 23: Lancôme Advanced Sensitive Dual Concentrate, China, 2017
                                          • Figure 24: Philosophy Miracle Worker Nighttime Serum, China, 2018
                                          • Figure 25: Estée Lauder Micro-Algae Pore Minimizing Shake Tonic, China, 2017
                                        • Hydrating with microcapsules
                                          • Figure 26: Facial skincare products with microcapsules, Japan and China, 2017
                                      • The Consumer – What You Need to Know

                                        • Offline channel is still critical for prestige brands, especially in image building
                                          • Shiseido gains highest penetration while Estée Lauder has the most loyal users
                                            • Skin feeling ahead of effectiveness
                                              • Emotional factors impact but different needs across age groups
                                                • Consumers in lower tier cities are just as likely to use prestige brands as those in tier one cities
                                                  • Hierarchy of ingredient stories
                                                  • Features of Prestige Brands

                                                    • Brand image decides the keynote
                                                      • Figure 27: Features of a prestige brand of facial skincare product, January 2018
                                                    • Department stores an essential channel to show presence
                                                      • Figure 28: Feature of a prestige brand of facial skincare product, by city tier, January 2018
                                                    • Imported brands have an inherent advantage
                                                      • Premium price and packaging are just supportive features
                                                        • Figure 29: Agreement with statement ‘Its price exceeds the average price of the products in the same category’ as a feature of a prestige brand of facial skincare products, by age, January 2018
                                                    • Awareness and Penetration of Prestige Brands

                                                      • Estée Lauder is the best-known brand with almost 80% awareness
                                                        • Figure 30: Awareness and penetration of prestige brands, January 2018
                                                      • Korean and US brands get youth’s attention
                                                        • Figure 31: Awareness of prestige brands, by age, January 2018
                                                      • Shiseido outperforms in persuading people to try
                                                        • Figure 32: Conversion rate of prestige brands*, January 2018
                                                      • Different user profiles of mainstream brands
                                                        • Figure 33: Penetration of prestige brands, by age, January 2018
                                                      • Almost half of Estée Lauder users are loyal to the brand
                                                        • Figure 34: Retention rate of prestige brands*, January 2018
                                                      • Age 25 is an important watershed for some brands
                                                        • Figure 35: Most often used prestige brand, by age, January 2018
                                                      • Shiseido and Sulwhasoo are more successful at attracting low earners
                                                        • Figure 36: Most often used prestige brand, by monthly personal income, January 2018
                                                    • Brand Satisfaction

                                                      • Consumers satisfied with skin feeling most, ahead of effectiveness
                                                        • Figure 37: Overall satisfaction with the prestige brands most often used, by attribute, January 2018
                                                      • Overall levels of satisfaction are high with prestige brands
                                                        • Figure 38: Satisfaction with the prestige brands most often used, by brand, January 2018
                                                      • Chanel story
                                                        • Figure 39: Key drivers of overall satisfaction with Chanel, January 2018
                                                      • Shiseido story
                                                        • Figure 40: Key drivers of overall satisfaction with Shiseido, January 2018
                                                    • Reasons for Using Prestige Brands

                                                      • Seeking a better result is the top motivation
                                                        • Figure 41: Reasons for using a prestige brand of facial skincare products, January 2018
                                                        • Figure 42: Estée Lauder Perfectionist Pro serum, China, 2018
                                                      • Good product result and confidence boost is an optimal combination
                                                        • Figure 43: TURF analysis of reasons for using a prestige brand of facial skincare products, January 2018
                                                      • Early twenties are quite easily influenced by others’ recommendations
                                                        • Figure 44: Reasons for using a prestige brand of facial skincare products, by age, January 2018
                                                      • Affluent women need prestige brands to reflect social status
                                                        • Figure 45: Reasons for using a prestige brand of facial skincare products, high earners vs low earners (as benchmark), January 2018
                                                    • Barriers to Using Prestige Brands

                                                      • Income level differentiates most
                                                        • Figure 46: Percentage of prestige brands non-users among all, by demographics, January 2018
                                                      • No wonder price is an overwhelming barrier
                                                        • Figure 47: Barriers to using a prestige brand of facial skincare products, January 2018
                                                    • Factors that Encourage the Purchase of Prestige Products

                                                      • Active ingredient is more persuasive than rare ingredient
                                                        • Figure 48: Factors that encourage the purchase of prestige products, January 2018
                                                      • Ingredient story resonates with non-users as well
                                                        • Figure 49: Factors that encourage the purchase of prestige products, by usage, January 2018
                                                      • What factors associate with good results most?
                                                        • Figure 50: Factors that encourage the purchase of prestige products, between better result seekers and total (as benchmark), January 2018
                                                      • What factors help brands stand out?
                                                        • Figure 51: Factors that encourage the purchase of prestige products, between innovative product seekers and total (as benchmark), January 2018
                                                        • Figure 52: Helena Rubenstein Re-Plasty, China
                                                    • Meet the Mintropolitans

                                                      • Mintropolitans elevate the penetration of mainstream prestige brands
                                                        • Figure 53: Penetration of prestige brands, by consumer classification, January 2018
                                                      • Professional services are effective in attracting Mintropolitans
                                                        • Figure 54: Reasons for using a prestige brand of facial skincare products, by consumer classification, January 2018
                                                        • Figure 55: SPA services for Sisley VIP Club members, China
                                                      • Mintropolitans want to hear more about advanced processing technique
                                                        • Figure 56: Factors that encourage the purchase of prestige products, by consumer classification, January 2018
                                                    • Appendix – Methodology and Abbreviations

                                                      • Methodology
                                                        • Further Analysis – TURF
                                                          • Abbreviations

                                                          Attitudes towards Prestige Facial Skincare Products - China - April 2018

                                                          US $4,460.00 (Excl.Tax)