Attitudes towards Prestige Facial Skincare Products - China - April 2018
“Seeking better results is the key motivator that drives consumers to use prestige brands, highlighting it being the core area to develop and communicate. Especially given that consumers are offered more options to struggle with when pursuing effectiveness – trade up to premium products or seek help from advanced technology such as beauty devices.”
– Jessica Jin, Associate Director of Research
This Report looks at the following areas:
- How to attract consumers to pay a premium for prestige brands?
- Emotional awards worth paying a premium for
- Room left to improve effectiveness perception
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