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Description

Description

German consumers want more accessible beauty/grooming services. To grow new business, salons need to become inclusive of wider demographics.

Gwen Osserman, Research Analyst - Beauty & Personal Care

EXECUTIVE SUMMARY

  • Market context
  • Mintel predicts
  • What consumers want, and why
  • Opportunities

MARKET DRIVERS

WHAT CONSUMERS WANT, AND WHY

  • Types of professional hair services
  • Purchase of salon/barber products
  • Beauty/grooming treatments experienced in spa/salon
  • Treatment locations visited
  • Attitudes towards spa/salon beauty/grooming treatments

SALON AND TREATMENT INNOVATION

  • Hair salon
  • Beauty/grooming services

APPENDIX

  • Appendix – products covered, abbreviations and consumer research methodology

What's included

What's included

Table of contents

Table of contents

  1. Executive summary

    • Market context
    • Mintel predicts
    • What consumers want, and why
    • [Graph] Germany: top three professional hair services used, September 2019
    • [Graph] Germany: factors for purchasing products seen at the salon/barber
    • [Graph] Germany: agreement with attitudes towards professional beauty/grooming services, September 2019
    • Opportunities
  2. market drivers

    • [Graph] Germany: worry about exposure to COVID-19, March 3-16, 2020 - NET worried
    • [Graph] Germany: worry about impact of COVID-19 outbreak on lifestyle, March 3-16, 2020 - NET worried
    • [Graph] Germany: real wage growth – inflation vs disposable income, 2015-19
  3. What consumers want, and why

    • Types of professional hair services
    • [Graph] Germany: usage of professional hair services, September 2019
    • [Graph] Germany: female usage of professional hair services by age group, NET, September 2019
    • [Graph] Germany: male usage of select professional hair services by age group, September 2019
    • Purchase of salon/barber products
    • [Graph] Germany: purchase of products seen at salon/barber, by gender, September 2019
    • [Graph] Germany: factors for purchasing salon/barber products, September 2019
    • Beauty/grooming treatments experienced in spa/salon
    • [Graph] Germany: beauty/grooming treatments experienced in spa/salon, September 2019
    • Treatment locations visited
    • [Graph] Germany: locations visited for beauty/grooming treatments, September 2019
    • [Graph] Germany: treatment locations visited by men, September 2019
    • Attitudes towards spa/salon beauty/grooming treatments
    • [Graph] Germany: attitudes towards beauty/grooming treatments, September 2019
  4. Salon and treatment innovation

    • Hair salon
    • Beauty/grooming services
  5. Appendix

    • Appendix – products covered, abbreviations and consumer research methodology

This report will give you a complete 360-degree view of your market. Rooted in robust proprietary and high-quality third-party data, our local experts then put that data into context and you’ll understand:

  • The Consumer

    What they want. Why they want it.

  • The Competitors

    Who’s winning. How to stay ahead.

  • The Market

    Size, segments, shares and forecasts: How it all adds up.

  • The Innovations

    New ideas. New products. New potential.

  • The Opportunities

    Where the white space is. How to make it yours.

  • The Trends

    What’s shaping demand – today and tomorrow.

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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