Attitudes towards Ready Meals and Ready-to-Cook Foods - UK - June 2017
“That over half of ready meal/ready-to-cook eaters/buyers opt to cook from scratch more when money is tight leaves the sector vulnerable given that mounting inflation is expected to put pressure on disposable household incomes. However, premium products should benefit from people choosing these as a money-saving alternative to eating out, although regular innovation is needed to keep shoppers engaged.”
– Alice Baker, Research Analyst
This Report discusses the following key topics:
- Regular innovation could help premium varieties to succeed even as incomes come under pressure
- Scope for expansion in healthier ready meals
- Ethical claims offer promising means to stand out
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