Attitudes towards Sharing Economy - China - December 2018
“Chinese consumers have not built up the habit of using sharing products and services and show great concern. As the market still stands in an emerging to growth stage, rules and regulations need to be further improved. Yet it also provides substantial space for companies to grow and innovate. Although cheap prices are the top driver for consumers to use, attention is also paid to environments and society’s total wellbeing.”
- Scarlett Zhao, Associate Analyst
This report will look at the following areas:
- Key to accommodation sharing business: standardisation and uniqueness go hand in hand
- Key to clothes sharing: O2O is not a fad but a must
- Key to book sharing: sustainability comes from a value-based community
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* This is a sample representation of the report layout and does not reflect the research included in this report.
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