Attitudes towards Sports Nutrition - China - June 2018
“The Chinese sports nutrition market is still in the very early stage, not as mature as the Western markets. Consumers lack knowledge about sports nutrition. Manufacturers can penetrate the market by targeting mainly sports professionals and lovers. With growing knowledge of sports nutrition and professional level of doing sports/exercise, China’s sports nutrition market can keep optimistic in the long term.”
– Loris Li, Associate Director, Food & Drink
This report looks at the following areas:
- Ways and types of sports participation determine the nutrition need
- Dairy products have good chances to innovate for sports nutrition
- Creation of consumption occasion is helpful to drive business
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