Attitudes towards Sports Nutrition - UK - August 2019
“The sports nutrition market is going through a major transformation, muscling its way out of its athlete-focused niche into the mainstream. A more accessible and widely resonating ‘active lifestyle’ positioning, together with product innovation and wider availability through mainstream channels, has been at the heart of this shift. There are opportunities for sports nutrition to further embrace this through collaborations with mainstream brands given the high level of interest in this concept.”
– Heidi Lanschützer, Food and Drink Analyst
This report examines the following issues:
- The market’s move from niche to mainstream brings along huge growth potential
- Personalised solutions have the potential to foster long-term usage and loyalty
- Huge opportunity for sports nutrition brands to support healthy ageing among today’s seniors
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